Open to opportunities
Marketing Professional · Nairobi, Kenya

Where strategy
meets story.

I build marketing systems, craft content that ranks, and execute campaigns that move the needle — remotely, across time zones, without hand-holding.

My POV on marketing
"The sale doesn't start with today's post. It started six months ago."
2000%
Engagement Growth
463K
Accounts Reached
5+
Years Experience
Pg.1
Google Rankings
Content Strategy Social Media Management Marketing Systems Campaign Execution WordPress Development Email Marketing SEO Copywriting Sales Funnels KPI Analysis Lead Generation Content Strategy Social Media Management Marketing Systems Campaign Execution WordPress Development Email Marketing SEO Copywriting Sales Funnels KPI Analysis Lead Generation

I make marketing
actually happen.

Marketing professional based in Nairobi, Kenya — available remotely worldwide. 5+ years across agencies, startups, and direct executive support.

Most marketing doesn't fail because of a bad strategy. It fails in execution. Every single time. The plan is solid, the team is aligned, the goals are set — and then life happens.

I work with small businesses and marketing teams that are overwhelmed, disorganized, or stuck between planning and execution. My role is simple: making sure what needs to get done, gets done — properly, consistently, and without unnecessary stress.

I'm naturally execution-focused. I care about momentum — not speed, but steady progress — and using data to keep things moving in the right direction.

01
Marketing Operations
Organizing workflows, managing timelines, ensuring tasks are completed — not just planned.
02
Content Strategy & Social
From planning calendars to scheduling — content that doesn't stall or get lost in drafts.
03
WordPress & Landing Pages
Simple, effective pages focused on conversion — not complexity.
04
Marketing Systems & Funnels
Lead magnets, email sequences, content calendars — consistent output, every time.
05
Design & Visual Content
Canva, Adobe Express, photo and video editing. On-brand, ready to publish.
06
SEO Copywriting & Analytics
Content that ranks on page one — with KPI analysis to prove it.
What I Offer

Services built for real results.

📋
Marketing Operations
End-to-end campaign management, workflow setup, and execution support so nothing falls through the cracks.
StrategyExecutionReporting
📱
Social Media & Content
Content calendars, post creation, scheduling, and performance tracking across Instagram, LinkedIn, TikTok, and more.
ContentSchedulingAnalytics
🌐
Website & Landing Pages
WordPress builds and landing page optimization focused on clear messaging and conversion.
WordPressUX CopyCRO
🔄
Marketing Systems & Funnels
Lead magnets, email sequences, CRM setup, and automated workflows that convert strangers into loyal customers.
EmailCRMAutomation
✍️
SEO & Copywriting
Articles, web copy, and blog posts written to rank and convert — with proven page-one Google results.
SEOBlogsWeb Copy
🎨
Graphic Design
Social graphics, flyers, e-flyers, and marketing materials designed to be clear, on-brand, and publish-ready.
CanvaAdobeBranding
Selected Work

Case studies that prove it.

DOT
20+
Countries Reached
Website Redesign · Content Strategy · Brand
My role: Lead Website & Content Strategist

Dot Glasses — Making Eyecare Accessible Worldwide

A global social enterprise with a powerful mission had a website that didn't reflect it. Messaging was unclear, and complex solutions weren't easy for a global audience to understand.

Simplified messaging so the impact was immediately clear
Led full website redesign improving UX and product storytelling
Created and edited video & photo content for digital channels
Result: Clear digital presence supporting 20+ countries
Social Media · Content Strategy · SEO
My role: Marketing Manager (promoted within 3 months)

African Vibes — 2000% Engagement Growth

Built and executed a full content strategy that transformed the brand's digital presence from the ground up — promoted to Marketing Manager after consistently exceeding every benchmark.

Grew social media engagement by over 2,000%
Produced SEO content that ranked on Page 1 of Google
Overhauled internal systems saving 4+ hours per week
Result: 463K accounts reached; promoted in 3 months
2000%
463K
Accounts Reached
SYS
+79%
Impressions Increase
Marketing Systems · Freelance · Operations
My role: Marketing Consultant & Systems Builder

Freelance — Building Marketing Systems That Actually Work

Small businesses often have great ideas but no system to execute consistently. I build the infrastructure that makes marketing repeatable and scalable.

Built CRM-integrated sales funnels for lead tracking
Designed lead magnet funnels from social to sale
Result: +34% reach and +79% impressions through content pivots
By the Numbers

Results that speak for themselves.

2000%
Engagement growth at African Vibes
463K
Accounts reached on social media
5+
Years of full-cycle marketing experience
Pg. 1
Google ranking for SEO content written
Insights

Marketing truths, no fluff.

Marketing
How Long Does Social Media Take to Get Results? The Answer Nobody Wants to Hear
Social media does not produce instant results and there is a specific reason why. Understanding the 6-Month Rule will completely change how you approach your content strategy.
4 min read Read →
Marketing
The One Workflow Change That Saved Me 4 Hours a Week
he exact Claude AI prompts I use to run my marketing business without the chaos. Brand building, content calendars, article ideas, SEO, and more. Starter prompts for solopreneurs.
8 min read Read →
Marketing
Claude AI for Marketing: An Honest Review From Someone Who Actually Used It
An honest review of using Claude AI for real marketing work including website builds, content writing, and strategy. What it did well, what it got wrong, and what it means for marketers.
6 min read Read →
Free Resources

Tools to make your marketing actually move.

📅
Free Template
30-Day Content Calendar Template
Social MediaPlanning
The exact content calendar structure I use with clients — with post categories, caption prompts, and a weekly review system built in.
Free Checklist
Website Audit Checklist (15 Points)
SEOConversion
Before you spend money on ads, run your website through this 15-point checklist. Most businesses fail at least 6 of these.
📧
Free Guide
Email Welcome Sequence — 5 Emails That Convert
EmailFunnels
The 5-email welcome sequence framework I use for every client funnel — with subject lines and timing built out for you.
What Others Say

Clients who saw it happen.

A joy to work with and very versatile in her abilities! Willing to be part of our team and is reliable to work independently. Lucy is an incredible asset to any team.

Meggen Morrison
CEO, Solseed Marketing · Georgia, USA

I truly appreciate all that Lucy did during her time with us. She not only designed and created all our content, she also wrote blogs for us.

Belle
African Vibes

Lucy worked on a client's project with me. She did various tasks including creating content for social media as well as interacting with my clients. She did an amazing job.

Andrew Prosser
Marketing Consultant

Let's build
something
great.

Whether you're hiring or looking for a marketing partner — I'd love to hear from you. I respond within 24 hours.

Phone / WhatsAppYOUR-PHONE-HERE
LocationNairobi, Kenya · Remote Worldwide
AvailabilityOpen to opportunities ✦