Your personal brand is so much more. It is a way of consistently projecting a true, authentic view of you, your expertise and your promise of value to the marketplace.
Weekly round-ups about branding and content creation. We talk about the challenges, the wins, the fails, and everything in between!
The purpose – the emotional connections you make with those you help – is why some people naturally want to connect with you and not someone else in the same field. And if you are passionate about what you do and are comfortable with the way you are perceived, your confidence will start to become contagious.
Building and nurturing a consistent reputation is something you should strive for.
A brand helps you develop an image for your business that says “I’m here to stay”. A well-defined brand identity projects a long term feel to those who see it regularly. Eliminate any question about your viability by having a crisp image and clear messages.
What makes you the ideal choice for your target audience to do business with you rather than your competition, i.e. what makes you different?.
Create your personal brand statement that you can use to help people understand who you are and what you offer.
Promote your brand consistently across your entire web presence.
I strongly believe that finding your purpose is the key to a fulfilled life.
Purpose actually precedes passion, though we often get to discover our passions first because they are expressive. Your passions can be a clue to help you figure out what your purpose is.
When passion is not connected with purpose, it eventually leads to burnout. This is why people lose enthusiasm when they face a major life crisis. But when your passion is connected to a purpose, you will record extraordinary results in your life.
Personal Branding allows you to become the expert for those needing your solution. This increases your value in their eyes and allows you to charge fairly for your services.