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Marketing Professional

Freelance marketing consultant for busy business owners.

I help you stay on top of content, email marketing, website updates, and the countless marketing tasks that need doing every week.

View My Work Free Resources
My POV on marketing
"The sale doesn't start with today's post. It started six months ago."
2000%
Engagement Growth
463K
Accounts Reached
5+
Years Experience
Pg.1
Google Rankings
Ops Audits✦Workflow Design✦Solo Business Strategy✦Done-in-a-Week Sprints✦System Simplification✦Solopreneur Consulting✦Notion Workspaces✦Client Onboarding Flows✦Email Automation✦Business Operations✦Ops Audits✦Workflow Design✦Solo Business Strategy✦Done-in-a-Week Sprints✦System Simplification✦Solopreneur Consulting✦Notion Workspaces✦Client Onboarding Flows✦Email Automation✦Business Operations✦
Lucy Mwangi — Freelance Marketing Consultant
5+
Yrs Experience
Lucy Mwangi · Freelance Marketing Consultant · Remote · Worldwide

I make marketing
actually happen.

Most marketing doesn't fail because of a bad strategy. It fails in execution. Every single time. The plan is solid, the team is aligned, the goals are set — and then life happens.

I work with small businesses and marketing teams that are overwhelmed, disorganized, or stuck between planning and execution. My role is simple: making sure what needs to get done, gets done — properly, consistently, and without unnecessary stress.

I'm naturally execution-focused. I care about momentum — not speed, but steady progress — and using data to keep things moving in the right direction.

What I Do
Marketing Operations01
Content Strategy & Social02
WordPress & Landing Pages03
Marketing Systems & Funnels04
Design & Visual Content05
SEO Copywriting & Analytics06
What I Offer

Services built for real results.

📋
Marketing Operations
End-to-end campaign management, workflow setup, and execution support so nothing falls through the cracks.
StrategyExecutionReporting
01
📱
Social Media & Content
Content calendars, post creation, scheduling, and performance tracking across Instagram, LinkedIn, TikTok, and more.
ContentSchedulingAnalytics
02
🌐
Website & Landing Pages
WordPress builds and landing page optimization focused on clear messaging and conversion.
WordPressUX CopyCRO
03
🔄
Marketing Systems & Funnels
Lead magnets, email sequences, CRM setup, and automated workflows that convert strangers into loyal customers.
EmailCRMAutomation
04
✍️
SEO & Copywriting
Articles, web copy, and blog posts written to rank and convert — with proven page-one Google results.
SEOBlogsWeb Copy
05
🎨
Graphic Design
Social graphics, flyers, e-flyers, and marketing materials designed to be clear, on-brand, and publish-ready. Canva, Adobe Express, photo and video editing.
CanvaAdobeBranding
06
📊
KPI & Analytics
Data-driven reporting that shows what's actually working — and what needs to change.
ReportingAnalytics
07
How I Can Help You Today

Pick what you
need right now.

No retainer required to start. No long intake forms. Just choose what fits your situation and let's get moving. Comparable US retainers run $3,000–5,000/month. You get the same results, without the overhead.

Start Here
Consultation Call
$20/ session
A focused 45-minute call where we look at what's actually going on in your marketing and figure out the right next move. You leave with clarity, not a pitch.
  • 45 minutes, one-on-one
  • Honest assessment of your situation
  • Clear next steps — whether we work together or not
Book a Call →
Serious conversations only. Your time is valuable. So is mine.
Most Popular
Monthly Marketing Support
$499/ month
I show up for your business every day — 5 hours a day — and handle the marketing that keeps falling off your plate. Content, emails, website updates, scheduling, reporting. Done.
  • 5 hours per day, every weekday
  • Content creation & scheduling
  • Email marketing & campaigns
  • Website updates & landing pages
  • Weekly progress report
  • One point of contact, always responsive
Get Started →
Month-to-month. No long contracts. Cancel anytime with 2 weeks notice.
Custom Work
Specific Project
Let's talk.
Need one specific thing done — a website build, a campaign, a content overhaul, a launch? I scope it, price it fairly, and deliver it. No retainer needed.
  • Website builds & redesigns
  • Campaign creation & execution
  • Content audits & strategy
  • Email funnel setup
  • One-off design work
Tell Me What You Need →
Starting from $150 depending on scope. I'll give you a straight quote — no fluff.
Selected Work

Case studies that prove it.

DOT
20+
Countries
Website Redesign · Content Strategy · Brand
My role: Lead Website & Content Strategist

Dot Glasses — Making Eyecare Accessible Worldwide

A global social enterprise with a powerful mission had a website that didn't reflect it. Messaging was unclear, and complex solutions weren't easy for a global audience to understand.

Simplified messaging so the impact was immediately clear
Led full website redesign improving UX and product storytelling
Created and edited video & photo content for digital channels
Result: Clear digital presence supporting 20+ countries
Social Media · Content Strategy · SEO
My role: Marketing Manager (promoted within 3 months)

African Vibes — 2000% Engagement Growth

Built and executed a full content strategy that transformed the brand's digital presence from the ground up — promoted to Marketing Manager after consistently exceeding every benchmark.

Grew social media engagement by over 2,000%
Produced SEO content that ranked on Page 1 of Google
Overhauled internal systems saving 4+ hours per week
Result: 463K accounts reached; promoted in 3 months
2000%
463K
Accounts Reached
SYS
+79%
Impressions
Marketing Systems · Freelance · Operations
My role: Marketing Consultant & Systems Builder

Freelance — Building Marketing Systems That Actually Work

Small businesses often have great ideas but no system to execute consistently. I build the infrastructure that makes marketing repeatable and scalable.

Built CRM-integrated sales funnels for lead tracking
Designed lead magnet funnels from social to sale
Result: +34% reach and +79% impressions through content pivots
2000%
Engagement growth at African Vibes
↑
463K
Accounts reached on social media
★
5+
Years of full-cycle marketing experience
◆
Pg. 1
Google ranking for SEO content written
✦
Insights

Marketing truths.
No fluff.

STRATEGY
Featured · Strategy
Why Most Marketing Fails (And It's Not the Strategy)
You've seen it: the plan is solid, the team is aligned, the goals are set. And then life happens. Here's the real reason your marketing isn't working — and the fix is simpler than you think.
Read article →
Marketing
How Long Does Social Media Take to Get Results? The Answer Nobody Wants to Hear
Social media does not produce instant results and there is a specific reason why. Understanding the 6-Month Rule will completely change how you approach your content strategy.
4 min read Read →
Marketing
The One Workflow Change That Saved Me 4 Hours a Week
he exact Claude AI prompts I use to run my marketing business without the chaos. Brand building, content calendars, article ideas, SEO, and more. Starter prompts for solopreneurs.
8 min read Read →
Marketing
Claude AI for Marketing: An Honest Review From Someone Who Actually Used It
An honest review of using Claude AI for real marketing work including website builds, content writing, and strategy. What it did well, what it got wrong, and what it means for marketers.
6 min read Read →
Free Resources

Tools to make your
marketing actually move.

📅
Free Template
30-Day Content Calendar Template
Social MediaPlanning
The exact content calendar structure I use with clients — with post categories, caption prompts, and a weekly review system built in.
01
✅
Free Checklist
Website Audit Checklist (15 Points)
SEOConversion
Before you spend money on ads, run your website through this 15-point checklist. Most businesses fail at least 6 of these.
02
📧
Free Guide
Email Welcome Sequence — 5 Emails That Convert
EmailFunnels
The 5-email welcome sequence framework I use for every client funnel — with subject lines and timing built out for you.
03
Weekly Newsletter

Marketing that moves people —
and metrics.

One email a week. No fluff — just real marketing insights, what's working right now, and tools you can use immediately.

Join marketers and business owners who actually want results. Unsubscribe anytime.

What US & UK Clients Say

Real results,
real clients.

"

A joy to work with and very versatile in her abilities! Willing to be part of our team and is reliable to work independently. Lucy is an incredible asset to any team.

Meggen Morrison
CEO, Solseed Marketing · 🇺🇸 Georgia, USA
"

I truly appreciate all that Lucy did during her time with us. She not only designed and created all our content, she also wrote blogs for us and kept everything running smoothly.

Belle
African Vibes · 🇺🇸 United States
"

Lucy worked on a client's project with me. She did various tasks including creating content for social media as well as interacting with my clients. She did an amazing job.

Andrew Prosser
Marketing Consultant · 🇬🇧 United Kingdom
Get In Touch

Ready to
actually start?

Book a consultation or send a project brief. I don't do exploratory chats — if you're ready to move, so am I. Tell me what you need and I'll tell you exactly what I can do.

Send an Email
LinkedIn Instagram YouTube
Emailadmin@luwany.com
LocationRemote · Available Worldwide
AvailabilityOpen to new clients ✦
TimezoneAsync-first · Available 8am–12pm EST for calls
Response timeWithin 24 hours
Freelance Marketing Consultant · Remote · Serving US & Global Clients · luwany.com · 2026