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Lead Generation for Service Businesses

I get businesses a consistent flow of leads in 90 days.

I'm Lucy. I help consultants and professional service businesses get a consistent flow of clients in 90 days.

I do this by building the lead generation systems service businesses need to get found and chosen, consistently.

Grew one account 2,000%. Ranked pages on page one of Google. Turned dead lists into real leads.

Not because I have a secret strategy.

Because I build systems that keep leads coming, week after week.

See If We're a Good Fit Free Marketing Diagnosis →
Lucy Mwangi - Marketing Support System for Small Businesses
Lucy Mwangi
Lead Generation Professional
📍 Nairobi, Kenya · Remote Worldwide
"Good marketing is just helping the right people find the right solution. When it's done well, it feels less like selling and more like helping."
2000%
Engagement Growth
463K
Accounts Reached
5+
Years Experience
Pg.1
Google Rankings
Lead Generation Systems✦SEO & Content✦Email Marketing✦Sales Funnels✦Landing Pages✦Lead Magnets✦Outreach Campaigns✦Marketing Automation✦Website Conversion✦Consistent Lead Flow✦Lead Generation Systems✦SEO & Content✦Email Marketing✦Sales Funnels✦Landing Pages✦Lead Magnets✦Outreach Campaigns✦Marketing Automation✦Website Conversion✦Consistent Lead Flow✦
Lucy Mwangi at her desk
Hi, I'm Lucy Mwangi · Marketing & Sales Executive

Six years helping service businesses
grow without the guesswork.

Six years ago, I left a career in finance and moved into marketing. That shift completely changed the way I think about business growth.

Most of the business owners I work with share one problem: they're not bringing in clients consistently. They've tried social media, email campaigns, networking events, and hiring social media managers. Some of it worked for a while. Most of it didn't stick.

Usually it's not because they aren't working hard. It's because they're trying lots of different things without a clear plan or a system to keep the right marketing moving consistently.

That's what I build. I don't judge success by followers, clicks, or views. I judge it by whether your marketing is bringing in qualified leads and helping your business grow.

Every business is different. If SEO is the fastest path to more leads, that's where we'll focus. If outreach will get results faster, that's what we'll do. I don't believe in doing more marketing just to stay busy — I believe in doing the right marketing, consistently, so you're no longer wondering where your next client will come from.

How I Think About Lead Generation
Results over activity — I measure success by qualified leads and business growth, not likes, clicks, or follower counts01
Right channel, not every channel — SEO, outreach, email, social — I focus on whichever path gets your business leads fastest02
Systems over sprints — consistent marketing beats occasional bursts every time; I build the systems that keep it moving03
Finance background — I think in outcomes and ROI, not just marketing activity, which changes how I prioritise your budget04
No wondering where the next client comes from — that's the goal I work toward with every business I support05
Real Questions

Things business owners ask
before they reach out.

These are the questions I hear most often.

"Lucy is an incredible asset to any team."
- Meggen Morrison, CEO, Solseed Marketing
I've been burned before. How is this different?
I completely understand. Many business owners have hired freelancers or agencies before and been left wondering what was actually being done. I believe in transparency. You'll always know what we're working on, why it matters, and how it's helping you build a more consistent flow of leads.
How do I know this will actually work?
The strategies I use are based on proven lead generation principles that work across many service businesses. Every business is different, which is why I don't believe in one-size-fits-all marketing. What I can promise is a proven process, consistent execution, and six years of hands-on marketing experience. I've helped businesses grow an account by 2,000%, rank pages on Google's first page, and turn neglected email lists into real leads.
I don't have time to manage someone new.
That's exactly why people hire me. Once I understand your business, goals, and customers, I work independently to keep your marketing moving. You'll stay informed, but you won't have another person to manage.
How long before I see results?
Some improvements can happen quickly, while others take time. We focus on quick wins first while building the long-term systems that continue generating leads over time. The goal isn't a short burst of enquiries — it's a reliable flow of leads you can count on.
What happens if we decide to work together?
We'll start by understanding your business, your goals, and how you're currently getting clients. From there, I'll build a clear marketing plan, focus on the highest-impact opportunities, and keep the work moving consistently while keeping you updated every step of the way.
Will this work for my business?
Probably. While every business is different, the principles behind lead generation are the same: getting found by the right people, building trust, and making it easy for them to take the next step. Before we do anything, I'll take the time to understand your business, your customers, and your goals so we can focus on what will have the biggest impact.
Do I need to know what kind of marketing I need?
Not at all. Most business owners know they need more leads — they just aren't sure whether the answer is SEO, content marketing, email marketing, a better website, or something else. That's my job. I'll help you identify where the biggest opportunities are and build a plan around them.
Why should I hire you instead of a marketing agency?
If you feel like a marketing agency is the right fit for you, you should hire one. I work with service-based businesses that have very small teams and can't necessarily afford to pay thousands of dollars to an agency right now. I'm not better than agencies — I'm just a different option for a different situation.
What I Offer

Stop paying for leads
that never actually turn into customers.

Lead generation, funnels, email, websites, content, campaigns. One person handling all of it, hands-on, so nothing sits half-done. No agency runaround. No juggling five freelancers and a project manager just to get one lead followed up on.

📱
Content & Social Media
Stay visible without having to think about what to post every day. I help plan, create, schedule, and improve content so your business stays top of mind.
Content PlanningContent CreationSocial Media
01
🌐
Websites & Landing Pages
Make a better first impression and turn more visitors into enquiries. From website updates to landing pages and copy improvements, I make your website work harder for your business.
WordPressLanding PagesWebsite Copy
02
📧
Email Marketing
Stay connected with your audience and build trust over time. Whether it's newsletters, welcome emails, or automated sequences, I help you stay in touch without adding more to your week.
NewslettersCampaignsAutomations
03
🎯
Lead Generation & Funnels
Turn interest into enquiries and enquiries into customers. I build lead magnets, landing pages, and follow-up systems that help people take the next step.
Lead MagnetsFunnelsCustomer Journeys
04
🎨
Design & Marketing Assets
Professional visuals for the channels you use every day. Social graphics, lead magnets, presentations, flyers, and marketing materials designed to support your message.
Canva DesignMarketing AssetsBrand Support
05
📊
Reporting & Insights
Know what's working and what needs attention. Simple reporting that helps you understand your marketing performance and make better decisions without drowning in dashboards.
ReportingAnalyticsRecommendations
06
⚙️
Systems & Automation
Behind-the-scenes systems that keep your marketing consistent — content calendars, automated follow-ups, and smarter workflows, so nothing slips through the cracks and nothing depends on you remembering.
Workflows Automations Consistency
07
How I Can Help You Today

Pick what you
need right now.

No retainer required to start. No long intake forms to fill out before anyone does anything. Pick the level of support that matches what's actually stuck, and let's get it moving. Lead generation and marketing execution, without the overhead of hiring a full in-house team.

Start Here
Lead Generation Consultation
$20 USD/ 45 min
A one-on-one session where we look at how you're currently getting clients, identify what's slowing your growth, and map out the best opportunities to bring in more qualified leads.
  • Review of how you're currently getting clients
  • Your biggest marketing opportunities identified
  • Practical recommendations you can implement
  • Clear next steps tailored to your business
Book a Consultation →
Whether you work with me afterwards or not, you'll leave with recommendations you can act on straight away.
"I truly appreciate all that Lucy did." - Belle, African Vibes 🇺🇸
Most Popular
Ongoing Support
$599 USD/ month
I show up week to week and keep your leads and your marketing moving, whether you have time to think about it or not. Built for business owners who know exactly what's not getting done, they just haven't had anyone to hand it to.
  • Ongoing lead generation & marketing support
  • Content creation and posting support
  • Email marketing and campaigns
  • Website updates and landing pages
  • Weekly progress updates
  • And much more
Get Started →
Month-to-month. Cancel anytime with 2 weeks notice.
One-Off Project
One-Off Marketing Project
Let's talk.
If you need help with one specific thing, I can step in and handle it. A lead generation system, a website refresh, a campaign, a funnel, or setting up your marketing operation - I scope it, price it fairly, and deliver it.
  • Clear scope before we start
  • Simple, fixed pricing based on work needed
  • Full execution from start to finish
Tell Me What You Need →
Starting from $80 depending on scope. I'll give you a straight quote - no fluff.
Selected Work

Marketing Work
Samples.

I've done many more projects before this but I wanted to highlight some in each of the common categories.

Eyeglasses - Dot Glasses project
DOT
20+
Countries
Website Redesign · Content Strategy · Global Brand
My role: Lead Website & Content Strategist

Dot Glasses - Making Eyecare Accessible Worldwide

A global eyecare social enterprise needed clearer messaging and a stronger digital presence.

Simplified messaging for global audiences
Led full website redesign and UX improvements
Created and edited supporting visual content
Result: Clear digital presence across 20+ countries
View Project →
Content Strategy · Social Media Growth · SEO
My role: Marketing Manager (promoted within 3 months)

African Vibes - 2000% Engagement Growth

Built and executed a content strategy that transformed engagement and reach.

Grew engagement by 2,000%
SEO content ranked on Page 1
Improved internal workflows and efficiency
Result: 463K accounts reached, +79% impressions
View Project →
Social media content - African Vibes project
2000%
463K
Accounts Reached
Bubble tea shop - Purple Rain Treats project
BOBA
6-Wk
Action Plan
Market Research · Strategy Development · Customer Systems
My role: Marketing Strategist

Purple Rain Treats - The Local Growth System

A local boba business needed a clear direction to attract nearby customers and increase repeat visits, but didn't have a structured marketing plan.

Identified local search visibility opportunities (Google Maps & in-store discovery)
Recommended mobile menu improvements to increase walk-ins
Designed a WhatsApp-based loyalty system using QR codes
Result: A ready-to-execute 6-week plan to boost foot traffic and repeat customers
View Project →
2000%
Engagement growth at African Vibes
↑
463K
Accounts reached on social media
★
5+
Years of full-cycle marketing support
◆
Pg. 1
Google ranking for SEO content written
✦
Insights

Lead generation truths.
No fluff.

LEAD GEN
Featured · Lead Generation
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Traffic isn't the problem for most small business websites. Here's what's actually stopping visitors from becoming enquiries.
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7 Reasons Your Marketing Isn't Working (And How to Fix Each One)
A rundown of the most common reasons marketing efforts stall out, and the specific fix for each one.
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I Had More Leads Than I Could Handle. I Still Failed.
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5 min read Read →
Free 60-Second Diagnostic

Find out exactly
what's holding back your leads.

Answer 8 quick questions and get an instant, specific diagnosis — based on where your business actually is right now. No email required.

What Others Say

Clients who saw
it happen.

"

A joy to work with and very versatile in her abilities! Willing to be part of our team and is reliable to work independently. Lucy is an incredible asset to any team.

Meggen Morrison
Meggen Morrison
CEO, Solseed Marketing · 🇺🇸 Georgia, USA
"

I truly appreciate all that Lucy did during her time with us. She not only designed and created all our content, she also wrote blogs for us and kept everything running smoothly.

Belle
Belle
African Vibes · 🇺🇸 USA
"

Lucy worked on a client's project with me. She did various tasks including creating content for social media as well as interacting with my clients. She did an amazing job.

Andrew Prosser
Andrew Prosser
Marketing Consultant · 🇬🇧 United Kingdom
Get In Touch

Tell me
where it's stuck.

No funnel before the human, no bots reading your message. Tell me what's slow, scattered, or sitting half-finished - and I'll tell you straight what I'd do about it.

I reply within 24 hours. Every message gets read and answered by me - not a bot, not a template.

Send an Email
"She did an amazing job." - Andrew Prosser, Marketing Consultant 🇬🇧
Marketing Support System for Small Businesses · Nairobi, Kenya · Remote Worldwide · luwany.com · 2026