10 Bad Habits That Will Ruin Your Personal Brand

16 Bad Habits That Will Ruin Your Personal Brand

Contrary to what the media tells you, a personal brand is not the “persona” you build online.

A personal brand is who you are. If the person you are behind the scene is different from the person in front of the scene, then is your brand really authentic? Or are you just faking it for the gram?

With that being said, here are a few things that ruin the credibility of your personal brand.

1. Ignoring Your Personal Story

The main reason a lot of personal brands are unsuccessful is that they fail to be personal. People want to know you and not the persona you assume will attract them.

The beauty of a personal story is that nobody can copy it. A lot of people assume that they need to be a certain way to grow. Don’t get me wrong, a good aesthetic helps but you don’t need to lie about who you are to stand out.

2. Saying YES Every Time.

As a personal brand, you need to become comfortable with saying no to people or brands that you don’t want to collaborate with. Not every person or brand is worth working with.

3. Having a fixed mindset

Your ability to adapt is critical to the growth and success of your personal brand.

Try new things, and don’t be so stuck on, “I don’t do videos, it’s just not my thing.” Try it first and see if it works for you.

4. Taking Negative Comments Personally

A negative comment can ruin your whole day, especially if you’re fairly new to receiving such comments. Instead of taking it to heart or reacting emotionally, analyze the comment and see if there’s truth to it.

If there is, improve. If there’s no basis for the comment, reply kindly, take a screenshot and use your response for your brand’s benefit in the future.

5. Neglecting mistakes

We’re all human and we all make mistakes. If you make a mistake, don’t dwell on it for long or ignore it.

Take the lesson and move on. If you get a complaint, make sure you do everything possible not to make the same mistake again by identifying the root of the cause. 

6. Ignorance

Stay on top of your brand. Know the trends and the innovations necessary for it to grow.

A lot of brands make the mistake of doing the same old things over and over even when those things no longer work. Change is part of growth.

7. Doubting and worrying

Doubts and worries kill personal brands because they hinder you from going after opportunities that are accessible to you.

When you’re constantly doubting and worrying about things, you self-sabotage very often. When you stay stuck, your business stays stuck.

8. Focusing a lot on profit and less on clients

When a solopreneur thinks about the profit she’ll earn without prioritizing the satisfaction of her clients, her business will eventually die because clients will look for satisfaction elsewhere. 

9. Procrastination

When you make procrastination a habit, so many things stay stuck. In addition, your personal brand takes longer to grow.  

10. Impatience

Building a personal brand that attracts thousands of dollars takes time and patience. A lot of personal brands don’t make money in their first year.

So, take your time and don’t make rash decisions like quitting your job. Achieving success and lasting growth in business is a journey that needs patience. 

11. Inconsistency

So recently I went to check in on one of my favourite podcasters and guess what? She has been inconsistent for about a month and a half. I’m heartbroken.

I’ve checked on her a couple of times and she’s been on and off for about 6months now. As much as I would love to support her, I won’t be checking up on her again.

That’s what inconsistency does to the hearts of your audience. They get tired of showing up for you when you do not show up for them.

12. Underdelivering consistently

I used to be the girl that underdelivered. I used to tell my audience I’ll post consistently but failed to do so. Overpromising yet underdelivering is one of the quickest ways to gain a bad reputation.

If you’re not sure about your ability to deliver, don’t promise anything.

13. Copying Other Brands

I mean, I’m guilty of this. When I started building my brand, I would copy every brand I liked. I think it was partially because I wasn’t clear about what my brand was about.

If I liked what your brand was doing, I would be sure to copy it. If I liked the design, I’d copy that too.

What happened as a result of this was, I wasted a lot of time, I was never satisfied with my brand, I wasn’t memorable and I couldn’t keep my audience’s attention because I put a lot of focus on what I wanted.

14. Saying the same thing

If you’re on social media, I bet you’ve heard this over and over, “You need a target audience”, “create content for your audience and not for you”, or “you have to engage with your audience”.

Everybody says these phrases. They’ve been said so much, saying them again and in the same way, makes you sound like everybody else.

If you’re going to stand out, you have to do things differently.

15. Being Lazy

In this day and age when everybody wants to succeed on social media, being lazy should be the last thing on your mind. You simply cannot be lazy and grow.

The creators killing it on social media right now are the creators that post at least once on social media.

Another way to save time with your personal brand is to create long-form content and then break it down into chunks.

For instance, I write blogs which I repurpose for social media. I don’t create new content for social media.

I’m also looking to do podcasts which I’ll repurpose as reels, tiktoks and youtube videos.

16. DIYing everything when you don’t have to

I know the appeal of doing everything by yourself. I get it but it’s unnecessary, especially with the social platforms that we need to be on these days.

Canva Pro for instance saves me so much time, and it’s about $7 a month. Another platform I started paying for that saves me a ton of time is Planoly. I can schedule my stories, reels, tiktoks all at the same place for only $13 a month.

With Canva, you can learn design skills. With Hubspot, you can get free courses etc. You don’t have to do this by yourself.

Quick Question:

I’m guilty of being impatient, procrastination, and ignoring my personal story. Which one are you guilty of? Leave a comment.

PERSONAL BRANDING