Contrary to what the media tells you, a personal brand is not the “persona” you build online.
A personal brand is who you are. If the person you are behind is different from the person in front of the scene, is your brand really authentic? Or are you just faking it for social media?
That said, here are a few things that ruin the credibility of your personal brand.
1. Ignoring Your Personal Story
The main reason many personal brands are unsuccessful is that they fail to be personal. People want to know you, not the persona you assume will attract them.
The beauty of a personal story is that nobody can copy it.
A lot of people assume they must be a certain way to grow a brand online, but that’s not true. Don’t get me wrong, a pleasing aesthetic helps, but you don’t need to lie about who you are to stand out.
So recently, I went to check in on one of my favourite podcasters and guess what? She has been inconsistent for about a month and a half. I’m heartbroken.
I’ve checked on her a couple of times, but she’s been on and off for about 6months now. As much as I would love to support her, I won’t be checking up on her again.
That’s what inconsistency does to the hearts of your audience. They get tired of showing up for you when you don’t show up for them.
3. Under-delivering consistently
I used to be the girl who made promises to my audience but never met them. I used to publicly say, “this month, I’ll post every day”, but I would fail to do so every time. It was embarrassing.
When you over-promise but under-deliver, you gain a bad reputation very fast.
Don’t promise anything if you’re unsure about your ability to deliver.
4. Copying Other Brands
I mean, I’m guilty of this. When I started building my brand, I would copy every brand I liked. I think it was partially because I wasn’t clear about my brand.
If I liked your brand messaging, I would copy it. If I liked the design, I’d copy that too.
As a result, I wasted a lot of time and was never satisfied with my brand.
Additionally, my brand became unmemorable, and I couldn’t keep my audience’s attention.
All these bad things happened because I focused on what I wanted instead of what my audience wanted.
5. Saying the same thing as other creators
If you’re on social media, I bet you’ve heard this over and over, “You need a target audience”, “create content for your audience and not for you”, or “you have to engage with your audience”.
Everybody says these phrases. They’ve been said so much that saying them again and in the same way makes you sound like everybody else.
If you’re going to stand out, you have to find your unique voice.
6. Being Lazy
If you want your brand to be successful, being lazy should be the last thing on your mind. You simply cannot be lazy and grow.
The creators killing it on social media right now are the creators that post at least once a day.
Sometimes the problem isn’t that you’re lazy. Sometimes, the issue is that you lack strategy.
For example, I only create content for my blog. I then take that blog post and break it down into chunks that I share on social media.
That same blog post also acts as my podcast script. That’s one of the best ways to do more in less time.
7. DIYing everything when you don’t have to
I understand the appeal of doing everything by yourself. I get it, but it’s unnecessary, especially with how many social platforms we need to be on these days.
DIYing everything in your business will cause burnout and a lack of motivation for your craft.
Here’s how I approach streamlining my business;
- I create processes
The first process is simple; I write a long-form blog like this one, divide it into chunks and schedule the content on Planoly.
- I use tools
Tools boost my productivity by more than 30%, if not more. I use Canva pro, which makes my content creation process very simple. I also use Planoly, the paid version, to schedule my reels, Pinterest and Tiktok content.
- I outsource when I need to
8. Being a people pleaser
As a personal brand, you need to become comfortable with saying no to people or brands you don’t want to collaborate with. Not every person or brand is worth working with.
9. Having a fixed mindset
Your ability to adapt is critical to the growth and success of your personal brand.
Try new things, and don’t be so stuck on, “I don’t do videos. It’s just not my thing.” Try it first and see if it works for you.
10. Taking Negative Comments Personally
A negative comment can ruin your day, especially if you’re fairly new to receiving such comments. Instead of taking it to heart or reacting emotionally, analyze the comment and see if there’s truth.
If there is, improve. If there’s no basis for the comment, reply kindly, take a screenshot and use your response for your brand’s benefit in the future.
11. Neglecting mistakes
We’re all human, and we all make mistakes. If you make a mistake, don’t dwell on it for long or ignore it.
Take the lesson and move on.
The worst mistake is thinking you’ll be right about everything. You won’t. You will fuck up sometimes, and that’s okay.
12. Ignoring the trends
Stay on top of your brand. Know the trends and the innovations necessary for it to grow. Go where the attention is.
Many brands make the mistake of doing the same old things over and over, even when those things no longer work. Change is part of growth; embrace it.
13. Doubting and worrying
Doubts and worries kill personal brands more than any bad strategy ever will.
You self-sabotage when you’re constantly doubting and worrying about things. You’ll find yourself procrastinating, not going after opportunities and trying to be like your favourite creator.
14. Focusing a lot on profit and less on clients
When you think about the profit, you’ll earn without prioritizing the satisfaction of your clients. Your business will eventually die because clients will look for satisfaction elsewhere.
When you make procrastination a habit, so many things stay stuck. In addition, your personal brand takes longer to grow.
Building a personal brand that attracts thousands of dollars takes time and patience. A lot of personal brands don’t make money in their first year.
So, take your time and don’t make rush decisions like quitting your job too soon.
Achieving success and sustaining the growth of your business is a journey that needs patience.
I’m guilty of being impatient, procrastination, and ignoring my personal story. Which one are you guilty of? DM me.