Building a brand on Instagram or any other social platform can be a pain in the ass; especially as a solopreneur.
What people don’t realize is; building a brand can be a full time job especially if you’re just starting out. And I know this because I help businesses and people build brands online.
Needless to say, there are things, I believe, are mandatory if you’re going to go about creating a brand the right way.
Know your dream client
Your dream client is the person that benefits the most from your services.
A great way to identify who your dream client is; is by creating a buyer persona. This buyer person will help you understand the needs and wants of your dream clients.
Understanding those needs helps tremendously in speaking directly to your dream clients.
What do you want to be known for?
Knowing who you want to be known for goes a long way in building a credible business.
For instance, I want to be known as a brand strategist for solopreneurs.
Having this information beforehand helps me carve out my messaging in a way that highlights my expertise as a solopreneur. When you don’t know who you are and your brand’s vision, it becomes extremely difficult to stand out.Source:
Know what differentiates you from the competition
Initially when I started my business, I didn’t think checking the market was wise. I thought checking my competitors was a complete waste of time.
Now that I’m a little grown, I understand that if I want to grab some market share, I need to understand what my competitors are doing.
This allows me to differentiate myself and even level my services up based on the market.Source:
Understand what makes you credible
It doesn't make any sense to build a brand just because you think it will generate you lots of money.
I for instance have never made $10,000 a month in my business. So, you won’t find me teaching you that.
But, I have loyal clients that speak highly of me, I have been a solopreneur for 2+ years and my income keeps growing every year.
Know what you bring to the table, otherwise, you’ll copy and paste other content creators which will cause stagnation.Source:
Know your visual identity
I am not the biggest believer in picking colors based on what they mean; especially when growing a personal brand.
Just pick the colors you like and stick to those. I say this because I took months to pick colors.
I kept changing the colors weekly because “color experts” kept telling me I have to pick colors that represent XYZ. Ugh! Eventually, I picked gold as my accent color, dark green as my main color, ivory and champagne pink as my neutrals.
But, if you want to be more intentional about your colors, check out this beautiful article by 99designs.
When it comes to logos, go to Tailor Brands and get yours there. I made my logo from there and I’m perfectly okay with how it looks.Source: