Personal branding: Do people want to be associated with you?

Fashion in personal branding

When you’re building a personal brand, this is the question you want to ask. Do people want to be associated with you? This brings up another question, what are the things that would make people want to be associated with you? (Pre-success) The answer to that is ‘status’. FYI, status doesn’t just mean rich or … Read morePersonal branding: Do people want to be associated with you?

The goal is to be imperfect, especially when you’re trying to build a personal brand.

The phrase, ‘I want to be seen as an expert’ is probably the worst thing to ever exist in the marketing industry. This reminds me of a 16-year-old high school kid I met on Instagram that claimed to be a sales expert. Yup. And you know what? I can’t blame him. He assumed that was … Read moreThe goal is to be imperfect, especially when you’re trying to build a personal brand.

Does Authenticity Matter In Building an Impactful Personal Brand?

Building an impactful personal brand

The simple answer is it doesn’t. At least not as much as we expect it to. Building an impactful personal brand entails far more than being authentic. Being yourself is one thing and being authentic is another. I love how Seth Godin puts it, If you go to the doctor, you expect professionalism and nothing … Read moreDoes Authenticity Matter In Building an Impactful Personal Brand?

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