I’m currently reading, “Show Your Work” by Austin Kleon. The book suggests a couple of principles that I find very interesting.
The main principle is that you should share your work, not your latte or your dogs. Austin encourages you to take a lot of photographs of your work at different stages in your process and share that online.
That sounds great and it is.
But there is also a school of thought that suggests that what you share shouldn’t be about YOU but about those you serve (aka your audience).
There’s also another school of thought that emphasizes understanding the algorithms of the platforms you share and catering to that algorithm.
Oh and let’s not forget Aristotle and his suggestion that to build a strong brand, there needs to be a balance between ethos, logos, and pathos. (Explained at the bottom)
The school of thought I believe is balanced is Aristotle’s. Here’s a breakdown:
If your idea of building a personal brand is tied to making income, I believe Aristotle’s formula works best.
🔶Logos is about showing proof and evidence that what you believe in is actually true or has some truth to it. You want to post statistics, facts, research, and studies.
🔶Pathos is about personality and emotions. In this section, you talk about your story, mistakes, wins, and losses. This helps you connect better with your audience.
🔶Ethos is about building credibility and trust. You want to post content that shows your authority in the subject.
Clearly, there are many schools of thought on the subject of personal branding, but you have to pick the school of thought that works for YOU.
The Best Way To Build a Personal Brand according to ME;
🔶Improving yourself daily.
E.g making your bed every morning, dressing and looking nice daily even when you’re working from home, being consistent with the gym, etc. There’s something about self-improvement that makes you a better creator.
🔶Posting what you think is great.
It doesn’t matter which school of thought you’re using, get into the habit of doing things. The more you do, the more you know what works. Do more of that and less of what doesn’t work.
Once you’re in the habit of taking action, look at what is repeatable like creating content and automating it. Come up with a formula (a standard) that makes you create content faster and easier.