Your Personal Brand Sucks Because You Suck!

Ouch! That was harsh.

Are you the type of person that wakes up late every morning? Leaves the bed unmade? Doesn’t show up for workouts consistently? Well, that’s your personal brand. It’s who you are.

I find that, if you don’t show up for yourself consistently, you’ll find it extremely difficult to show up for your audience consistently.

Lack of consistency is a character problem.

If you want a better personal brand, you have to be a better person. Period!

Just like:

If you want to be a better writer, you have to be a better reader.

To be a great leader, you have to be a great follower.