4 Reasons Your Brand Is Stagnant
Just like success takes time to achieve, stagnation also takes time to achieve.
In this fast-paced world where there are more aggressive competitors, having a stagnant brand could end your business.
Besides the end of your business, stagnation could also destroy you mentally.
Remember, stagnation is a sign of impending death.
Here are just a few reasons your brand is stagnant.
1. Poor systems and control
Systems are the foundation of your business without which your business cannot stand. ‘Poor systems’ is not just the reason your brand is stagnant but also a reason your brand could fail.
Good systems ensure you produce the same standard of content consistently. Additionally, they ensure your business remains consistent and efficient.
If your brand is stagnant, consider the following systems;
- A content creation system (From ideation to scheduling).
- A monetization system (From marketing strategy to payment to onboarding).
- Nurturing systems (This is meant to keep your audience engaged before they make a purchase).
- After-sales system (To maintain a continuous relationship with your clients).
Some of the tools you need to have good systems include;
- Project management tools. I use ClickUp, you can also use Google sheets.
- Canva Pro for content creation
- Payment and Invoicing apps
- Email Marketing Tools
2. Lack of flow or momentum
It’s one thing to have good systems in place and it’s another to have flow.
As creators, having a sustainable flow can generate great success. I would argue that momentum and the compounding effect of that is the reason a lot of creators get success.
A lack of flow breeds inconsistency, average content and a lack of sales.
What does flow look like you ask? It looks like routine.
- Writing a blog every morning from 7:00 am-8:30 am
- Engaging every day from 9:00 am to 11:00 am
- Creating content from 11:30 am to 1:30 pm
Another Example of Flow is:
- Monday: Ideation Day from 7:00 am to 9:00 am
- Tuesday: Content Drafting from 7:00 am to 9:00 am
- Wednesday: Content Editing from 7:00 am to 9:00 am
- Thursday: Caption writing from 7:00 am to 9:00 am
- Friday: Content Scheduling from 7:00 am to 9:00 am
Aim to have a routine around your content. Don’t break momentum unless you really have to.
3. You can’t outmatch your competition
To outmatch your competition, it’s imperative that you understand why they’re out-competing you. Here are the main reasons.
- Your content sounds like everyone else’s.
- You have good content but your delivery is off.
- You’re too shy to be on camera.
- The frequency of your posts is low.
- Nothing about you stands out or is different (You lack a clear USP).
- Your content design is off.
A lot of the successful and unsuccessful coaches I know post a minimum of 5times a week. If you want to compete, you need to match or exceed that.
4. Lack of self-leadership
Your brand could be stagnant because of your lack of self-discipline and self-control.
If you’re disorganized in your personal life, your business will also be disorganized. If you eat a lot of junk food, you might not have the energy to execute great ideas.
Like I always say, a lack of self-leadership is a character trait. If you lack discipline and self-control in your personal life, you’ll probably show up the same way in your business.
A few things that will boost MY self-leadership;
- Waking up at the same time every day
- Working out 5X a week
- Having a routine
- Healthy eating
Every solopreneur wants a successful business.
Even though your business is doing fairly well now, that isn’t a guarantee that you’ll be successful in the long run.
With how fast social media is changing, it’s important that you adapt in order to continue attracting and serving your clients’ needs well.
The brands that are closed off to change are at risk of staying stagnant. Remember, change results in growth and growth results in success.