Personal branding myths are everywhere.
As a solopreneur, you know how critical it is to create a brand that people can trust. A brand that is dependable and generates leads almost automatically.
But what if the beliefs you hold about personal branding are holding you back?
Here are 5 personal branding myths that keep you from attracting paid clients:
Myth 1: You need a website to stand out.
A website is great when you want to write in-depth content your audience can read. It makes your knowledge more accessible to people who need more information or answers about a topic.
And websites are helpful, we love websites. But they are not necessary for you to stand out as a credible brand. Your social media presence is enough.
I personally know a lot of people who make a lot more than I do but don’t have a website.
Myth 2: You need to have a “secret” sales system to attract clients.
This is such a common myth among solopreneurs.
When you’re not generating enough leads, it’s easy to assume that those who do have a secret sauce.
The secret sauce is free and available if you take the time to research. Or if you take the time to test what’s working or not.
Unfortunately, a lot of people take advantage of your naivety to sell you this secret.
There are no secret formulas.
A lot of the people I’ve worked with need a simple funnel to attract clients. Some of you need stronger CTAs.
Others need to create youtube videos weekly.
Note: This is not to discourage you from getting a coach. Coaches are needed to help guide you in the right direction and to see what you might not be able to see.
But, be wary of people who sell you heaven on earth for a few thousand dollars.
Myth 3: You have to look the part to get clients.
A lot of people believe that personal branding is about creating a facade so as to attract clients. According to these people, faking it until you make is the way to go.
On the contrary, it repels people from your brand.
Being fake assumes that people lack the intelligence to see your fakeness. Truth is, people can tell when you’re being disingenuous.
They may not be able to call it out, but they lose trust and never buy from you.
Myth 4: You need a huge following to be credible.
This is among the many personal branding myths that no longer hold water.
You can be the most credible person to the 50 followers you have.
If 2 people in your audience buy from you because you asked, you have more influence than the person with 1000 followers who can’t get anyone to buy from him.
Credibility isn’t measured by the number of followers you have. It’s measured by your influence.
Myth 5: Clients will reach out to me because I have 100k followers.
I have worked with amazing clients while having 0 followers on social media. Do you know what I did to get those clients? I reached out and pitched my services.
If you sit down and say, “because I have 100k followers, clients will reach out to me”, you’ll never get clients.
Those clients you seek will work with people like me. People that take time to analyze their problems and offer solutions.
Do not be fooled when people tell you that all you need is followers and then boom, brands will reach out. For others, that is true, but for many, it’s not.
This is a personal branding myth that should be thrown in the toilet.
FYI, I’ve worked with a couple of brands that have over 50k followers but couldn’t get clients. We had to pitch to get clients. And we got them.
Do not wait for people to reach out to you. Instead, ask for the sale, reach out to clients and offer your services. What’s the worse that could happen anyway?
Create Content With Ease
Content creation can be hard if you don’t follow the right process. A piece of content that’s poorly done will not perform as it should. And that can mess up how fast you grow as a brand over time.
The good news is, if you follow the right practices and avoid common mistakes, you’ll be ahead of the average content creator.
You’ll deliver good quality content to your audience and be able to increase conversions.
You’ll earn good money and finally stop stressing about your next client.
But here’s the caveat, you could have all this information but still struggle to implement it and deliver good-quality content.
Because of how busy you are, you might need someone to go over your work and make sure the content is well done.
That’s where I come in. I can help you create content that your audience loves and appreciates.
I genuinely want to see you succeed as a solopreneur. If you want a social media manager that gets you, email me at firstname.lastname@example.org