Personal branding myths 2023

5 personal branding myths that keep you from attracting paid clients

Personal branding myths are everywhere.

As a solopreneur, you know how critical it is to create a brand that people can trust. A brand that is dependable and generates leads almost automatically.

But what if the beliefs you hold about personal branding are holding you back?

Here are 5 personal branding myths that keep you from attracting paid clients:

Myth 1: You need a website to stand out.

Not true.

A website is great when you want to write in-depth content your audience can read. It’s just a tool to help your knowledge more accessible to people who need more information or answers about a topic.

And websites are helpful, we love websites. But they are not necessary for you to stand out as a credible brand. Your social media presence is enough.

Myth 2: You need to be in order to attract clients.

This is such a common myth among solopreneurs.

You do not need to have a perfect website, a perfect social media presence or a perfect personality to attract clients.

All you need is a solution to your ideal client’s problem. That solution doesn’t have to be perfect either.

This belief that you need the “best” XYZ to attract clients could be the reason you’re still waiting to get to10K followers in order to start promoting your services.

I’m here to tell you that you can promote your services with 50 followers.

Here’s the trick, don’t think about it as selling, think about it as offering help to someone that needs it.

Myth 3: You have to look the part to get clients.

People have this misconception that personal branding is about creating a facade on the internet in order to attract clients. According to these people, faking it until you make is the way to go.

With this idea being so popularized, a lot of solopreneurs struggle to get started because they don’t fit the part.

Here’s what I want you to know, there are clients at every stage. But, you have to be realistic about where you are in terms of skills.

You can’t be out here offering the bare minimum but charging the maximum price.

Myth 4: You need a huge following to be credible.

This is among the many personal branding myths that no longer hold water.

You can be the most credible person to the 50 followers you have.

If 2 people in your audience buy from you because you asked, you have more influence and authority than the person with 1000 followers who can’t get anyone to buy from him.

Credibility isn’t just measured by the number of followers you have. It’s measured by your influence.

Myth 5: Clients will reach out to me because I have 100k followers.

I have worked with amazing clients while having 0 followers on social media. Do you know what I did to get those clients? I reached out and pitched my services.

If you sit down as a coach or social media manager and say, “because I have 100k followers, clients will reach out to me”, those clients will end up working with someone like me.

They’ll end up working with the girl with 150 followers who takes time to analyze their business and offer real solutions.

Do not be fooled by people that tell you that all you need is a social presence and boom, your ideal clients and brands will look for you. For others, that is true but for a lot of it’s not.

I honestly believe that this is a personal branding myth that should be thrown in the toilet.

I’ve personally worked with a brand that has over 50k followers and couldn’t get clients. We had to pitch directly to get clients. And we got them.

Do not wait for people to reach out. Instead, ask for the sale, reach out to clients and offer your services.

Create Content With Ease

Content creation can be hard if you don’t follow the right process. A piece of content that’s poorly done will not perform as it should. And that can mess up how fast you grow as a brand over time.

The good news is, if you follow the right practices and avoid common mistakes, you’ll be ahead of the average content creator.

You’ll deliver good quality content to your audience and be able to increase conversions.

You’ll earn good money and finally stop stressing about your next client.

But here’s the caveat, you could have all this information but still struggle to implement it and deliver good-quality content.

Because of how busy you are, you might need someone to go over your work and make sure the content is well done.

That’s where I come in. I can help you create content that your audience loves and appreciates.

I genuinely want to see you succeed as a solopreneur. If you want a social media manager that gets you, start here.