Building a brand in 2023 is not easy. And Let nobody lie to you that it is. It takes time, hard work and a lot of patience. 

Even so, there are a few adjustments you can make to make your brand more memorable.

In this blog post, we’ll talk about 7 little things that can have a major impact on your branding efforts.

So, whether you’re just starting out or looking to refresh your current branding strategy, this blog is for you.

Read on to learn more about the 7 little things that will greatly impact your brand.

1. Consistency

Consistency is the oldest trick in the book yet the most ignored one. Most great things manifest as a result of consistency. Be it in fitness, business or even relationships. 

When you post consistently on whatever platform, over time, you’ll see growth and even success. Consistency helps to retain readers because they know when to come back.

Additionally, being consistent increases visibility. And that makes it easier for people to find you. 

How to Maintain Consistency

There are a couple of ways to stay consistent with your posting frequency;

1. Plan your content calendar. This could be a weekly or even monthly calendar outlining what you need to post and when.
2. Set aside time to create and schedule. Set aside an hour or 2 every day to work on content. 
3. Stick to a schedule. Make sure you post at the same time every day. Being predictable is a great thing.
4. Use a scheduling app. Creating daily is never good, most of the time you’ll end up posting below-average content, even as a good creator. Create and schedule your work in advance.

2. Storytelling: Telling Your Brand Story

In this age of ChatGPT and other content-generating software, what makes you different? Well, storytelling. 

I could’ve easily generated this post using chatGPT but I didn’t. Know why? Because this piece of content would sound robotic making it difficult for you to read. 

Plus, using my brand voice humanizes my brand making it easier to connect with you. I bet you feel this connection right now. 😀 

How to Use Storytelling in Your Brand

If you want to be effective at storytelling, you must first identify your brand’s story. Start by asking yourself these simple questions.

• What’s the history of my brand?
• Why did I start this brand?
• What are my brand values?
• What’s my vision and mission?

Once you establish your story, use it in your marketing efforts to connect better with your readers. Nothing beats relatability. ChatGpT won’t do that for you. 

Tips For Brand StoryTelling

1. Make it relatable: Your story should resonate with your target audience.
2. Make it simple: A good story should be easy to understand. Note, you won’t be able to retain readers if your content is complicated.
3. Be consistent: Maintain a consistent brand voice, messaging and posting frequency across all platforms.
4. Show, don’t tell: Don’t preach, give people examples and use visuals.

3. Personalization: Making Your Content Uniquely Yours

Personalizing content just means tailoring your content to a specific audience.

Why you need to personalize content 

1. To make it relevant and relatable
2. To help your specific target audience go from point A to B 
3. To build authority with your audience
4. To stand out among your competitors

If you’re seeking to get clients with your content, it needs to address a specific person. 

“Women” is not a specific enough target audience. Know why? Because Women CEOs, Stay at home moms, jobless women, and divorced women all have different needs. 

Tips to personalize content to the right audience

1. Be specific about your target audience
2. Find their pain points and address them (don’t just post to post)
3. Create a strategy that allows you to get the maximum results for each post you publish
4. Understand where your audience hangs out
5. Have a content calendar. (This allows your content to have a flow, especially if you have launches.)

4. Personal Appearance: Presenting Your Best Self to the World

I’m sure you’ve heard that perception is EVERYTHING when it comes to branding. And that’s 100% true.

Thing is, how you present yourself says a lot about you. You can convey professionalism, confidence and even credibility by how you dress. On the contrary, a lack of attention to your personal appearance conveys carelessness. 

Whether you’re appearing in videos, photos, or in-person events, the way you dress and present yourself says a lot about you.

How to Dress and Present Yourself Professionally as You Post Content

To present yourself professionally, it’s important to pay attention to the little things.

Some tips include:

5. Authenticity: Staying True to Yourself While Building Your Personal Brand

It’s so easy to pretend to be someone you’re not to gain followers. A lot of people do. Fortunately, fake people attract other fake people.

When you’re serious about forming a deeper connection with your audience, you have no choice but to be authentic. 

Fake people tell fake stories, they present a fake personality and a fake lifestyle. And they think we don’t know but we do. We can tell. 

Being true to yourself allows you to establish a brand that people can resonate with.

How to Be More Authentic in Order to Stand Out

Here are some ways you can be more authentic in your personal brand-building efforts:

1. Know your values: What values represent you as a brand? My brand values, for instance, include excellence, integrity and innovation. Your could consistency, high quality etc
2. Transparency: Be honest about what you stand for. And don’t just share your wins, share the struggles too. 
3. Share your story: Every brand has a story that makes it unique, share it. 
4. Embrace your quirks: If you’re funny, be funny. 

6. Quality of Work: A Key Factor in Building a Strong Personal Brand

The Impact of Quality Content on Your Brand

High-quality work is a critical part of building a strong brand.

Poor-quality content can lead to a loss of trust and credibility, while high-quality content can help you to establish yourself as an authority in your field.

By consistently delivering quality work, you build a reputation for excellence. This ultimately sets you apart from your competitors.

How to Maintain High-Quality Standards as a Solopreneur or Freelancer

As a solopreneur or freelancer, it can be a challenge to maintain high-quality standards in your work. Here are some tips to help you stay on track:

1. Set clear goals and standards: Have standards for your work to ensure you keep delivering quality work consistently.
2. Invest in tools and resources: As a solopreneur, nothing beats having good tools. Use tools like Meta to schedule content and ClickUp to manage client tasks.
3. Take time to refine your skills: Don’t be too comfortable with your skill level. Keep levelling up so that your work maintains its quality.
4. Collaborate with others: Collaborating with other professionals in your field can help you to stay up-to-date with the latest trends and best practices, and improve the quality of your work.

The Importance of Consistently Delivering Quality Content to Build a Strong Brand

When you consistently deliver quality work, you build a brand that can be trusted.

By delivering high-quality work, you not only establish yourself as an expert but also set yourself apart from the competition.

Whether you’re writing a blog or recording a podcast, always focus on quality.

Final Thoughts

In this guide, we’ve covered the 7 little things that can have a big impact on your personal brand.

By focusing on these little things, you can create a strong, memorable and impactful brand.

How I can Help

If you’re looking to build a strong and impactful personal brand, I can help.

As a social media expert, I specialize in helping solopreneurs and freelancers establish a strong online presence, and build a memorable personal brand.

Contact me today to learn more about my social media services and how I can help you to reach your goals.