Personal branding mistake

Every personal brand has the same goal

You and every other personal brand have the same goal. To be successful, to engage with people in a way that benefits both sides. To be respected, seen and appreciated. To make enough of a profit to do it again. That’s why we all do what we do.

Now that you know about your why, let’s talk about your what and how.

When you decide to build a personal brand, what do you hope to achieve? What are you hoping to disrupt? What is going to happen because you arrived? Or are you just adding to the noise?

How will you make a change?

The mistake a lot of us make is getting in the game without understanding who we are creating for and how our existence matters to those we are creating for.