how to build a strong personal brand according to Daniel Priestley

How To Build a Strong Personal Brand in 2023?

I’ve been listening to Chris Do’s podcast on how to build a strong personal brand. In this particular episode, he interviewed the author of “Key Person of Influence“, Daniel Priestley.

Daniel attributes successful personal branding to these key 5 things:

The perfect pitch

To be a key person of influence like Elon Musk and Steve jobs, you need to know how to persuade others and describe what you do clearly.

These types of influential people are able to enrol people in new and different ways of thinking.

My take: Learn the art of persuasion but remember, you can never persuade somebody who’s not interested in what you’re saying.

They publish content

Influential people make it easy to dive deep into their content.

These ‘people of influence‘ continuously and consistently create videos, write articles, and record podcasts around a narrative that emphasizes the pitch.

My take; To build a strong personal brand, pick a subject you’d like to talk about and create a lot of content under the umbrella of that subject.

The product ecosystem

Successful personal brands don’t sell themselves or their time for money.

They instead position products and services around themselves. He gives an example of the Eiffel tower. The Eiffel Tower doesn’t make any money but businesses around it make a lot of money.

The same applies to your business. When people interact with you, listen to your podcasts, watch your youtube videos and spend hours on your content, they are more likely to do business with you.

Why? because they’ve built a rapport with you.

Your content is the Eiffel Tower and your digital products are the businesses around you. Make sense?

My take; create a funnel around what you do (the ecosystem).

The profile

They amplify their brand through social media and traditional media. Key people of influence don’t necessarily want the spotlight, they become the spotlight by saying, “check that out”.

My take; amplify your message through social media. If what you’re doing is good, social media will amplify that but if your message is not good, social media will also amplify that.


People of influence or strong personal brands access resources beyond their control. Rather than have a million followers, they partner with those people to amplify the product.

My take; no man is an island. Shout out to all introverts reading this. Partner with other creators to amplify your message, otherwise, you’ll take 2 years to do something you could’ve done in 6months.