Over the last few years, I’ve gotten tired of all the strategies online.

• One creator tells you to post more authentic content, the next tells you not to be authentic.
• One says you need to post every day, another says you should post less.
• One says your aesthetic matters, the other says nobody cares about your aesthetic.
• One tells you to niche down, another tells you to keep your options open.
• One says you need a personal brand, another says you just need to sell.

And honestly? I don’t care anymore, not because I don’t care about marketing. I’m a marketer, of course I care about marketing.

But as a solopreneur, there is one question I care about more than all the others: How do I get paid?

Because I can spend all day making content, I can have a beautiful website, I can have the perfect brand colours, I can post consistently, I can build an audience, I can write clever captions, I can have the best content strategy in the world.

But if none of that turns into people wanting what I sell, what exactly am I doing?

After years of working in marketing, running my own businesses, trying different strategies and watching what actually happens, I’ve realized something. There isn’t one magical marketing strategy that gets you paid.

But there is a simple process behind getting people from not knowing you exist to trusting you enough to buy from you.

And for me, it comes down to three things.

1. Get Clear

If you aim at nothing, you’ll achieve nothing. I know this sounds obvious, but I’ve spent enough time in business to know that most solopreneurs struggle because of lack of clarity.

A lot of time it goes like this;

• You have an idea.
• Then another idea.
• Then another offer.
• Then you change your website.
• Then you change your niche.
• Then you decide you should probably sell something else.

And suddenly you’re busy, but you’re not actually moving. If Lack of clarity is your problem try to figure these things out;

• Who are you trying to help?
• What problem are you helping them solve?
• What are you selling?
• Why should they care?

You don’t need to have your entire five-year business plan figured out. But you do need enough clarity to know what you’re selling, who it’s for and what you want people to do next.

Because if you’re confused about your business, your marketing will be confusing too. And confused people don’t usually buy.

2. Get Visible

If people don’t know you exist, how are they supposed to buy from you?

This is where marketing comes in.

You need to put yourself where the people you want to work with can actually find you.

• That might be social media.
• It might be YouTube.
• It might be Google.
• It might be networking.
• It might be email.
• It might be referrals.
• It might be sending someone a message.

There isn’t one correct way to get visible. The important thing is that you’re actually being seen by the people who could benefit from what you sell.

And please don’t confuse visibility with posting your life online every day. You don’t need to become an influencer, you need to become useful.

• Talk about the problems your customers are dealing with.
• Answer their questions.
• Share what you’ve learned.
• Explain things they don’t understand.
• Show them how you think.
• Tell them what you do.

Give them a reason to remember you because you can have the best offer in the world, but if nobody knows it exists, it isn’t going to do much for your bank account.