Personal branding quote Seth

If people care, you have a brand!

In a super crowded world, with too many options (probably more than 1000 creators offering what you’re offering and others with better teams and equipment) and with everything else being good enough, you’re lucky if you even have a brand.

A brand is simply your audience’s expectations. What do they expect when they land on your social media account? What do they expect when they download your lead magnet or buy from you?

That is your brand.

Seth Godin says that; the only reason you have true fans is because this group of people has engaged with you in a way that signals that they expect something worthwhile from you next time. The expectation isn’t specific, it’s emotional.

To build a solid personal brand, you need to invest in relationships and not algorithms.