When you’re building a personal brand, this is the question you want to ask. Do people want to be associated with you?
This brings up another question, what are the things that would make people want to be associated with you? (Pre-success)
The answer to that is ‘status’. FYI, status doesn’t just mean rich or poor. Status could mean, fashion, fitness, beauty, consistency, authority etc
Some people want to associate with you because of your fashion sense, others because you are the person that is consistent with your content no matter what.
You need to figure out what your audience is into.
Think about it this way;
Why do people choose one college over another? One restaurant over the other? One partner over the other or one brand over the other?