If you’re not willing to put in work with your brand, you’re probably going to be the solopreneur that charges very low for your services.
Cheap brands don’t have enough money to pour into the improvement of their brands because they’re barely making enough profit.
The race to the bottom is tempting because nothing is easier to sell than cheaper. The client doesn’t require to think too much about if they should or shouldn’t buy. There isn’t an emotional attachment or reasoning.
Seth Godin says it best; low price is the last refuge for a marketer who has run out of generous ideas.