The goal is to be imperfect, especially when you’re trying to build a personal brand.

The phrase, ‘I want to be seen as an expert’ is probably the worst thing to ever exist in the marketing industry.

This reminds me of a 16-year-old high school kid I met on Instagram that claimed to be a sales expert. Yup.

And you know what? I can’t blame him. He assumed that was the best way to build a credible brand. I mean, it seemed to work for others, so why not him?

Unfortunately because of exams and other school duties, he had to put his ‘sales expert’ career to the side. Part of me is glad Ifran learnt the hard way. And don’t get me wrong, his content was good, mostly because he stole it from google.

I digress.

When starting a business or even building a personal brand, the goal is always to be imperfect. The mistake a lot of us make is that we try to mirror an already established creator.

To some extent, that helps. But it’s important to remember that the systems and habits they have now have been developed and nurtured over time.

What works for them right now may not necessarily work for you.

This reminds me of my fitness journey. My brother who is obsessed with bodybuilding told me I would never get abs if I continued with my 30-minute at-home workouts. That really discouraged me but I trusted him because he was credible and he had abs.

He advised me to work out for at least 40-minutes doing cardio and strength exercises.

Since he was more established in fitness, I took that advice very seriously. Shortly after, I burnt out and I stopped working out for about 1 year. FYI, prior to that I’d been working out and trying all sorts of fitness programs. Nothing seemed to work.

After reading Atomic Habits, I realized I need a system that works for me.

That’s when I started with my walking exercises. I’ve been doing these for 6months now and guess what? I’ve lost 7kgs (From 66kgs to now 59kgs at 5’7).

The exercises are fun and very simple. For the first time in my life, I can truly say that I’m consistent with my fitness.

My point is; don’t let perfection or the need to be an expert stop you from launching. Do things imperfectly. Remember, in the beginning, you are not an EXPERT, you are a BEGINNER. And the quickest way to lose credibility is to call yourself an expert but fail to deliver to those expert standards.

PERSONAL BRANDING