There was a time when a love for vinyl was a reference to your sizable record collection, but now this historically risqué fabric has entrenched itself in the mainstream (well, the fashion mainstream anyway). Wipe clean and high impact, every item of clothing you could think of has been given the vinyl treatment—from trousers and coats to skirts and accessories—instantly transforming any run-of-the-mill item into a serious statement piece.
The vinyl-ambivalent can rest assured that there are plenty of ways to work this look without looking like a bin-liner. If the idea of stepping out in a pair of vinyl trousers terrifies you then there are plenty of high-shine accessories around that will allow you to dip your toe in. Take your cues from Harriet Stewart who elevates her denim dungarees with a pair of red patent boots. Or, if you’re feeling a little more adventurous, then the vinyl midi skirt is the thing for you. The secret is to keep the rest of your outfit simple a la Lisa Aiken (think white tee and heeled boots) and prepare to turn heads. Scroll down for our full edit of vinyl outfits.
What do you want to be known for?
Knowing who you want to be known for goes a long way in building a credible business. For instance, I want to be known as a brand strategist for solopreneurs. Having this information beforehand helps me carve out my messaging in a way that highlights my expertise as a solopreneur. When you don’t know who you are and your brand’s vision, it becomes extremely difficult to stand out.Source:
Know what differentiates you from the competition
Initially when I started my business, I didn’t think checking the market was wise. I thought checking my competitors was a complete waste of time. Now that I’m a little grown, I understand that if I want to grab some market share, I need to understand what my competitors are doing. This allows me to differentiate myself and even level my services up based on the market.Source:
Understand what makes you credible
It doesn't make any sense to build a brand just because you think it will generate you lots of money. I for instance have never made $10,000 a month in my business. So, you won’t find me teaching you that. But, I have loyal clients that speak highly of me, I have been a solopreneur for 2+ years and my income keeps growing every year. Know what you bring to the table, otherwise, you’ll copy and paste other content creators which will cause stagnation.Source:
Know your visual identity
I am not the biggest believer in picking colors based on what they mean; especially when growing a personal brand. Just pick the colors you like and stick to those. I say this because I took months to pick colors. I kept changing the colors weekly because “color experts” kept telling me I have to pick colors that represent XYZ. Ugh! Eventually, I picked gold as my accent color, dark green as my main color, ivory and champagne pink as my neutrals. But, if you want to be more intentional about your colors, check out this beautiful article by 99designs. When it comes to logos, go to Tailor Brands and get yours there. I made my logo from there and I’m perfectly okay with how it looks.Source: