Your personal brand is the thing that amplifies your business. It’s the stories you tell, how you make people feel, your promises, and your influence on others.
On the other hand, your business is the structure, the systems, the workforce, etc
The main aim of your personal brand is to connect with others, build credibility and authority, boost your image and increase awareness.
The aim of your business is to increase revenue, improve profits and increase market share.
Both the brand and the business must keep doing their function consistently to grow.
I don’t know if you’ve seen this on Instagram or social media but people sell $500+ courses that don’t match the value. And this happens more often than not.
That’s WRONG! If the TRUE value of your course is $100, you don’t need to charge $1000 just because your brand grew from 5k followers to 10k followers. Otherwise, people that buy your course will feel cheated by you.
End of last year, I bought a $1000 course and let me tell you, the course is worth about $10,000. It’s THAT good. It was value for money.
Vaness Lau, the creator of the course, did a great job with her personal brand and an even better job on the course.
My point is; personal branding is fun but don’t neglect the business side of your business.