Hey there, I’m Lucy, and I’m excited to share my journey with you. Life often takes us on unexpected twists and turns, and my path from accounting graduate to social media solopreneur is a testament to that.
I never sold lemonades when I was young. As a matter of fact, I swore to never be an entrepreneur. “It was too much work”. But look at me now.
Fresh out of university, my first job was in the world of accounting. It was a stable and promising start to my career. However, life had different plans in store. When the company I worked for faced financial difficulties, the entire accounting department, including myself, was laid off. It was a sudden and unexpected turn of events that left me pondering my next steps.
After a few interviews, I was presented with a job offer, but something inside me yearned for more. I made a bold decision to follow my passion for social media and declined the job offer. This marked the beginning of my journey as a social media manager, working with international companies to elevate their online presence.
The desire for independence and a desire to make a more significant impact led me to take another leap of faith. I quit my role as a social media manager to establish my own social media business. The thrill of entrepreneurship and the freedom to shape my destiny were irresistible.
As I worked closely with numerous small business owners, a revelation struck me like a lightning bolt. Many entrepreneurs struggled not with marketing itself, but with the foundational systems and processes needed to support their businesses. It was a challenge I could relate to, as I found myself wearing too many hats and struggling to achieve both efficiency and profitability. My own journey mirrored theirs, and I knew I had to step in.
This realization ignited a passion within me to assist other solopreneurs and business owners, not only with their marketing strategies but also with the critical systems and processes required for maximum return on investment.
Without proper business management, marketing will never be enough to maximize profits.
I can help you close those gaps in your business.
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