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I didn't go to school for Marketing

ABOUT

ME

One thing I hate about the digital marketing today is the manipulation. I hate the fake stories people tell in order to attract clients. I hate the fake joy, I hate the over-glamourization of entrepreneurship. Telling fake stories is desperate and lazy.

nO rEGRETS

You can quote

me on that.

MY

STORY

Although the business was doing okay, I was burnt out. I had turned my business into a job. And a hard job at that. I shut that business down quick and decided to re-evaluate my entire life. That was end of 2023.

- Lucy Mwangi -

Hey there! I'm a person who knows a lot about numbers and business (they call me a CPA), but guess what? I didn't always love my job. Back in 2018, I thought I'd be an accountant forever. But then, I realized I really liked doing marketing stuff, like getting my blogs at the first page of Googe, creating persuasive graphics and designing websites even though it wasn't what I learned in school.

At my first job, I felt really unhappy. I couldn't imagine doing it for a long time. So, I tried something different. I started using positive words (they call them affirmations) to change my situation. I kept saying, "By the end of this year, I won't be here, I'll have a different job." And guess what? It worked! In November, the accounting department got laid off. Since I was the last hire, I got chopped the first. That was the best day of my life.

After that, I got a few offers for more accounting jobs, but I thought they'd be the same old thing. So, I took a risk and tried marketing. I got a cool job at a Marketing Agency called Solseed. I loved it there. My then CEO and CFO is called Meggen and she is one the best people I have ever met. I love her so much because she taught me a lot about Marketing and Design. She was the best. Ugh!

Later, I joined another agency called African Ubora. I got promoted again and did a lot of exciting marketing tasks. It was like a dream come true, but after two years, I felt really tired and decided to take a mental health break.

I wanted African Ubora to be my last client. I thought I wanted to start a business. Again, I went back to the affirmations, and it worked, but to my disadvantage this time around. I couldn't find clients or jobs anywhere. So guess what I did?

I decided to start a business. And I started a business called Content Craftery. This business was great. I created a lot of business content and attracted a number of clients, I even got a few speaking gigs. Although the business was doing okay, I was burnt out. I had turned my business into a job. And a hard job at that. I shut that business down quick and decided to re-evaluate my entire life. That was end of 2023.

In 2024, I realized I don't want to own a marketing agency. I prefer to sell great digital products. As Meggen said, "You create it once and sell it a thousand times". So, that's my goal for 2024. Unsurprisingly, I really miss the excitement of working for a startup. So, I might do both this year. Currently, I'm freelancing. I love the impact I give to small business owners but a good chunk of me is unfulfilled by the income instability.

In all honesty, I would love to help small business owners for free. My goal is to do free consultations every Saturday from 9am to 1pm for the rest of the year.