Articles
Client
Ubora Marketing
Services
Article Writing
Year
2021-2022
I worked for Ubora marketing at a time when I didn’t have the luxury of AI. Back then, every single article was out of creativity and pure research. I wrote about 10 articles for Ubora Marketing ranging from business, products, social media and entrepreneurship. I am extremely proud of the work I did for Ubora
Articles
A Snapshot of the article
Whether it’s a new job, apartment, or even a relationship, there’s something about a fresh start that gives us a renewed sense of purpose.
But nothing turns us into go-getters like the beginning of a new year. It’s a time for renewing your gym membership, starting a healthy eating plan, and furiously scribbling goals into your new journal.
The only problem with this explosion of energy is that it often doesn’t make it far beyond January. Often, we get so hung up with planning that by the time February comes around, we’re exhausted and our big dreams are just a blurred memory.
So, how do we avoid all that rush and step into 2022 like the 1 percenters? First things first, THE MINDSET.
Shoot for 1% better
Yes, we’ve all heard this before. However, it’s necessary that you get into 2022 with an attitude of progress. 1% better each day, compounded, is 3800% better each year. 1% worse each day, compounded, means you become 97% worse off by the end of the year.
A Snapshot of the article
Simply put, lead conversion is a sales process that involves turning your leads into clients through marketing processes like automation and email nurturing.
The lead conversion rate on the other hand measures the rate at which your website visitors turn into leads and then into sales.
For instance, if you have 10,000 visitors on your website and 500 of those turn into leads and then 50 of those turn into sales, your lead conversion rate will be 10%.
(The 50 converted leads divided by 500 leads received multiplied by 100.)
We increased our lead conversion rate by 26% this year by focusing on a few things:
- Unified Inbox to capture leads
- Lead Nurturing Process
- Automated Sales System
We’re going to show you exactly how you can duplicate this process for your business using the same tactics.
A Snapshot of the article
A winning sales process is a set of repeatable steps that an entrepreneur takes to move the prospect from the awareness stage of the sales funnel to the sales stage.
Usually, a sales process consists of 7 steps
- Preparation– Know your customer and product in and out. Understand what your prospect values, the pains, and how your service solves their problem
- Prospecting– Find people or companies that fit your ideal customer avatar and reach out
- Approach– Now that you understand your customer, find a way to get their attention
- Presentation: Demonstrate how your service helps your prospect with their problem
- Handling Objections: Listen to your prospect’s concerns and address them.
- Closing: This is where you finalize the deal, send proposals and get signatures.
- Follow-Up: The process doesn’t end when you close the sale. Continue to nurture your relationship with your clients and upsell them on other problem-solving services you have.
A Snapshot of the article
One of the biggest trend predictions in 2022 and beyond is the need for customer-generated content. People want to see faces on your social media page. What are other people saying about your business?
There’s something profound about seeing a friendly face when your potential customers visit your business page. Customers are your business’s greatest advocates. Whether they’re using your products or saying great things about your business, that’s something you want to show.
These customers tell your brand’s story from an outsider’s perspective. And that greatly encourages leads and sales from people who might not have heard of your business before.
Don’t just leave those reviews or testimonials on your webpage, share them on social media too.