Tag: Influencer Marketing ROI
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Influencers Are the New Digital Sales Reps
Influencers Are the New Digital Sales Reps For years, marketing departments treated influencers like living billboards. We leveraged their audiences to promote our businesses. We paid them for views, likes and impressions and hoped some of that engagement would trickle down to our bottom line. In a lot of cases, it didn’t. Eventually, it stopped…
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