
10 Alex Hormozi Rules to Win in Business That Changed My Solobusiness
Click or not...: 10 Alex Hormozi Rules to Win in Business That Changed My SolobusinessI’m a big fan of simple business principles. Not necessarily because they’re easy to follow, but because they remind you of what actually matters when you’re building something. There is so much business advice online. New strategies, new platforms, new ways to make money, new things you supposedly need to be doing. Sometimes, you get… Read more...

Influencers Are the New Digital Sales Reps
Click or not...: Influencers Are the New Digital Sales RepsInfluencers Are the New Digital Sales Reps For years, marketing departments treated influencers like living billboards. We leveraged their audiences to promote our businesses. We paid them for views, likes and impressions and hoped some of that engagement would trickle down to our bottom line. In a lot of cases, it didn’t. Eventually, it stopped… Read more...

Founder-Led Marketing Is a Dying Strategy
Click or not...: Founder-Led Marketing Is a Dying StrategyFounder-Led Marketing Is a Dying Strategy There was a time when founder-led marketing did incredibly well on social media. We were tired of all these performative business coaches telling us what they’d accomplished, how much money they’d made, and what they’d done behind the scenes. We wanted something different. Then entrepreneurs and solopreneurs started building… Read more...

What Creative People Can Learn From We’re Not Really Strangers’ Marketing
Click or not...: What Creative People Can Learn From We’re Not Really Strangers’ MarketingWhat Creative People Can Learn From We’re Not Really Strangers’ Marketing A lot of brands cannot keep my attention, but We’re Not Really Strangers can. And it has managed to keep my attention for years now. As notebook and printable brands continue to struggle to stand out, I’m fascinated by how We’re Not Really Strangers… Read more...

How Rihanna Changed Victoria’s Secret’s Marketing Strategy
Click or not...: How Rihanna Changed Victoria’s Secret’s Marketing StrategyWe can all agree that Rihanna changed a lot of things in the beauty industry. She started with Fenty Beauty and launched 40 foundation shades. That was a big deal. Suddenly, women who had struggled to find their shade had options. Other beauty brands also had to pay attention. And then came Savage X Fenty.… Read more...

I don’t want a strategy. I want to get paid. Period!
Click or not...: I don’t want a strategy. I want to get paid. Period!I don’t want a strategy. I want to get paid. Period! Over the last few years, I’ve gotten tired of all the strategies online. One creator tells you to post more authentic content, the next tells you not to be authentic. One says you need to post every day, another says you should post less.… Read more...

We Killed Raw Personality and Called It Personal Branding.
Click or not...: We Killed Raw Personality and Called It Personal Branding.We Killed Raw Personality and Called It Personal Branding I remember a time when Instagram was just people being people. Back then, you posted a picture because you liked it. You posted your lunch. You posted something funny because you thought it was funny. You didn’t need to pretend you were super successful to sell… Read more...

The Lies We Tell Ourselves At 2am When The Money Is NOT coming in.
Click or not...: The Lies We Tell Ourselves At 2am When The Money Is NOT coming in.The Lies We Tell Ourselves At 2am When The Money Is NOT coming in. Working hard and not making money is a reality I know all too well. I hate being broke. That’s what I think about when it’s 2am and the money is not coming in. Like, how did I even get here? But… Read more...

I Don’t Have Enough Leads: How to Create a Simple Lead Generation Plan
Click or not...: I Don’t Have Enough Leads: How to Create a Simple Lead Generation PlanHow to actually get hired when you’re starting from zero. Starting from zero is hard for one simple reason. Nobody knows you yet. And because nobody knows you, nobody trusts you yet either. That means when you’re trying to get your first clients, you’re solving two problems at the same time. You need to get… Read more...

236 Followers and Booked Out: The Death of The Follower Count.
Click or not...: 236 Followers and Booked Out: The Death of The Follower Count.You have a solid strategy but your marketing still is not producing results. Here is the real reason why, and the practical fix most businesses overlook. Read more...
Recent Posts
- 10 Alex Hormozi Rules to Win in Business That Changed My Solobusiness

- Influencers Are the New Digital Sales Reps

- Founder-Led Marketing Is a Dying Strategy

- What Creative People Can Learn From We’re Not Really Strangers’ Marketing

- How Rihanna Changed Victoria’s Secret’s Marketing Strategy

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